Loobies story

Loobies Story is a taste of what is happening around the world, a merging of urban essentials with a touch of the exotic. The label was founded by renowned New Zealand designer, Laurinda Sutcliffe, who has relished the opportunity to build her own label after spending 20 years in high level design roles for other major brands. Laurinda started Loobies Story in 2009 and has built a tremendous following in such a short time. This is New Zealand design at its best!

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